Axe - "Oops I forgot this at your place collection"

LOLA MullenLowe

LOLA MullenLowe Madrid, 西班牙

奖项

2587

品牌: Axe
国家: 西班牙

广告主: Unilever

标题	Oops I forgot this at your place collection
广告公司	LOLA MullenLowe
广告战役	OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION
广告主	Unilever
品牌	Axe
首次发布日期	2023 / 2
行业领域	体香剂
哲学	Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they're giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scent, meant to create a nice opportunity for a second date. People can purchase the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION" through delivery apps like Rappi or through interactive vending machines during Valentine's Day month. Whether it's a spontaneous gesture or a well-thought-out plan, AXE and LOLA are giving people the chance to leave a memorable scent in the heart of their crush.
媒体类别	互动
长度	56 seconds
广告经理	Caroline Gregory
广告经理	Francisco Cevasco
广告经理	Florencia Villar
广告经理	Angel Martinez
执行创意总监	Tomás Ostiglia
创意总监	Kevin Cabuli
文案	Augusto Callegari
创意总监	Jorge Zacher
美术指导	Pedro Mezzini
Managing Director	Tom Elliston
客户总监	Catalina Aguirre
客户主管	Cristina Panea
Head of Production	Felipe Calviño
Head of Production	Enrique Caballero
Global Business Director	Federico Duberti
Agency	IPG Global
Global Strategic Planner	Gerard Crichlow
Direction	Holzman & Cabuli
General Producer	Nano Tidone
制片	Eva Manzi
Line Producer	Rosario Rodriguez Cappa
摄影指导	Mariano Monti
美术指导	Valentina Luppino
Wardrobe	Soledad Muñiz
剪辑师	Joaquín Pellarolo
Post Production Coordinator	Aldo Ferrari
Post Production Coordinator	Miranda Schwartz