| 标题 | Kör som en kvinna (Drive like a woman) |
| 广告战役 |
Kör som en kvinna (Drive like a woman)
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| 广告主 |
Hankook Tire Sweden AB
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| 品牌 |
Tires
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| Posted | 11月 2017 |
| 剧情简介 | We all know the stereotype of a woman driver — but Hankook’s latest ad turns it on its head. As it turns out, the facts tell a different story. In Sweden, male drivers account for 80% of speeding tickets, three-quarters of drunk drivers and are involved in 77% of all fatal car accidents. So how does a country that had 263 road-related fatalities last year lower its accident rate? The National Society for Road Safety simply asked that everyone #DriveLikeAWoman.
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| 问题
| Our aim was to kill a very old stereotype; women drive worse than men. Whilst you and me know this not to be true, it’s a stereotype that’s refuse to go away. Our campaign set out to change this, and by burying this stereotype once and for all, we manage to excite a lot of Swedes along the way. While doing this, we put an up-until-now unknown tire company on the map. Hankook went from working with 12 retailers to 700 in the whole of Sweden. |
| 媒体类别 |
Web Film
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| 创意总监 |
Sasan Faghihi
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| 文案 |
Björn Wigenius
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| 美术指导 |
Marcel Granfelt Saavedra
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| 制作公司 |
Crisp Film
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| 导演 |
Sergej Israel
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| 制作公司制片 |
Konrad Patcos
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| Graphic Designer |
Fredrika Stern
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| Digital Director |
Hugo Nissar
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