Mark Taylor

Mark Taylor

Chief Creative Officer at MeringCarson
Austin, 美国

概要

Throughout my career, I’ve developed great passion for creating long-lasting marketing platforms that define what brands stand for, inject them into culture, and fuel engagement. I love to create movements, large and small, by using bold brand purpose to drive consumer action, and I’ve had the fortune of shaping some of the world’s most iconic brands, most recently as a Creative Consultant in my own practice.

Prior to my own firm, I served as Chief Creative Officer at Energy BBDO in Chicago. There I helped lead a team of 275 people, and roster of global clients within Anheuser-Busch, Bayer, PepsiCo, S.C. Johnson & Son and Wrigley. During that time, we developed award-winning work including Bud Light’s “Up For Whatever” Campaign and the “Real-Life Pacman” Super Bowl commercial, along with Extra’s “Sarah & Juan,” an internet sensation, which racked up 74 million views in its first week online.

I spent most of my career at CP+B, where I worked my way up the ranks to become Executive Creative Director. Along the way, I was responsible for some of CP+B’s most iconic work, including MINI’s “Let’s Motor” launch, and the Grand Prix-winning Ikea “Lamp” spot. For Burger King, I developed the Titanium Grand Prix-winning “XBOX Games,” the reincarnation of the “King,” and “Subservient Chicken,” which was named One Show’s “Digital idea of the decade.” More recently, I spearheaded “Small Business Saturday” for American Express, which won ten Cannes Lions including two Grand Prix, in what Fast Company referred to as “the most successful campaign of the decade.”

I have been honored with multiple “Best of Show” awards in virtually every industry award show, including winning the Grand Prix at Cannes in four separate categories. In 2012, Creativity Magazine listed me as one of the top ten most awarded creative directors in the world, and in 2015, AdAge selected “Small Business Saturday” and Burger King’s “Subservient Chicken” as two of the “Top Ad Campaigns of the 21st Century.”

4166 Fatal Burger

Fatal Burger

品牌:
Raid
广告公司:
Energy BBDO
4324 Adios Tacos

Adios Tacos

品牌:
Raid
广告公司:
Energy BBDO
4204 Last Slice

Last Slice

品牌:
Raid
广告公司:
Energy BBDO
7006 Picture Day

Picture Day

品牌:
Ziploc
广告公司:
Energy BBDO
11028 Stage

Stage

品牌:
5 Gum
广告公司:
Energy BBDO
11631 Kiss

Kiss

品牌:
5 Gum
广告公司:
Energy BBDO

Positions

Chief Creative Officer
Sacramento, 美国
February 2019 - Present (1年 7个月)
Freelance
Mark Taylor LLC
美国
November 2015 - February 2019 (3年 3个月)
I’m happy to lead projects and teams with enthusiasm, or humbly lend a helping hand in support of the following:

- Concept development and execution
- Creative strategy
- Brand platform development
- Content production
- Client engagement
- Leading pitches and fully integrated projects
EVP/Chief Creative Officer
Chicago, 美国
April 2014 - July 2015 (1年 3个月)
In 2014 I joined Energy BBDO in Chicago as Chief Creative Officer. The agency has a rich heritage and an amazing culture, and I thoroughly enjoyed working with so many talented people. We made significant strides on a number of fronts, all in service of elevating the agency, and the work.

As CCO, I helped lead a staff of approximately 275 people and a portfolio of national and global brands within the Anheuser-Busch, Bayer, Pepsico, SC Johnson & Wrigley portfolios. They included Bud Light, Lay’s, Quaker, Wrigley 5, Extra, Orbit, Altoids, Ziploc, Raid, Off!, Windex, Bayer Aspirin, Aleve, Alka-Seltzer, One-a-Day, among others.

During my tenure, I restructured the creative department, merged the digital group, and brought in a wide array of new talent. We set out to establish creative platforms for our brands and began to build them into integrated, connected experiences with the ambition to fuel consumer participation.

We made great strides with the work, stemming from the platforms we established, and are bringing them to life with a sizable amount of work we produced this past year alone. And while we've made great progress, much of it is still unfolding and will continue to come to fruition.
4258 Sweet Death

Sweet Death

品牌:
Raid
广告公司:
Energy BBDO
4166 Fatal Burger

Fatal Burger

品牌:
Raid
广告公司:
Energy BBDO
4324 Adios Tacos

Adios Tacos

品牌:
Raid
广告公司:
Energy BBDO
4204 Last Slice

Last Slice

品牌:
Raid
广告公司:
Energy BBDO
7006 Picture Day

Picture Day

品牌:
Ziploc
广告公司:
Energy BBDO
11028 Stage

Stage

品牌:
5 Gum
广告公司:
Energy BBDO
11631 Kiss

Kiss

品牌:
5 Gum
广告公司:
Energy BBDO
10274 Sneak Out

Sneak Out

品牌:
5 Gum
广告公司:
Energy BBDO
13029 Skinny Dip

Skinny Dip

品牌:
5 Gum
广告公司:
Energy BBDO
16115 Tattoo

Tattoo

品牌:
5 Gum
广告公司:
Energy BBDO
20620 Coin

Coin

品牌:
Bud Light
广告公司:
Energy BBDO
7602 Potty Training

Potty Training

品牌:
Ziploc
广告公司:
Energy BBDO
5836 Holiday Dress

Holiday Dress

品牌:
Ziploc
广告公司:
Energy BBDO
VP/Executive Creative Director
Crispin Porter + Bogusky
December 2009 - August 2013 (3年 8个月)
In 2009, I returned for my third tour at CP+B, and was very quickly promoted to VP Executive Creative Director.

During that time, I ran several accounts. I launched the new Windows Phone, and lead American Express Open, Applebee's, Aspen Dental and Angel's Envy Bourbon. I addition, I lead the successful pitch for the Vitamin Water account win. The creative department was eventually divided into two groups, one of which I co-lead with another ECD.

We had great success with the work we produced during that time, for American Express in particular. We helped create Small Business Saturday which was massively successful, injecting itself into pop culture and cleaned up in the award shows.
SVP/Executive Creative Director
Austin, 美国
March 2008 - May 2009 (1年 2个月)
In 2008, I joined GSD&M in the role of SVP/Executive Creative Director to help run the 400+ person agency in Austin, TX. There, I oversaw a creative staff of 75, and lead work across 18 clients, including BMW, Southwest Airlines, Air Force, Marshall's, L.L. Bean, Norwegian Cruise Line and others. Over the span of just one year, we pitched and won six new accounts including the global business for BMW, Marshall's, Popeyes, Ace Hardware and the Cancer Treatment Centers of America.
4548 Expression of Joy 3

Expression of Joy 3

品牌:
BMW
广告公司:
GSD&M
7937 Expression of Joy 2

Expression of Joy 2

品牌:
BMW
广告公司:
GSD&M
6195 Expression of Joy 1

Expression of Joy 1

品牌:
BMW
广告公司:
GSD&M
7780 Z4 Launch

Z4 Launch

品牌:
BMW
广告公司:
GSD&M
2987 Senses

Senses

品牌:
BMW
广告公司:
GSD&M
5277 Wedding

Wedding

品牌:
Marshalls
广告公司:
GSD&M
5552 Toy Genius

Toy Genius

品牌:
Marshalls
广告公司:
GSD&M
5358 Cancelled Order

Cancelled Order

品牌:
Marshalls
广告公司:
GSD&M
5369 Scribble

Scribble

品牌:
Marshalls
广告公司:
GSD&M
5877 Boutique Nico

Boutique Nico

品牌:
Marshalls
广告公司:
GSD&M
5879 Bonafide

Bonafide

品牌:
Popeye's
广告公司:
GSD&M
7834 Nuggets

Nuggets

品牌:
Popeye's
广告公司:
GSD&M
7731 Octopus!

Octopus!

品牌:
Unscrew America
广告公司:
GSD&M
VP/Associate Creative Director
Crispin Porter + Bogusky
2006 - 2008 (2年)
Co-Creative Director
Minneapolis, 美国
2005 - 2006 (1年)
Art Director
Crispin Porter + Bogusky
2001 - 2005 (4年)
Art Director
Odiorne, Wilde, Narroway + Partners
1999 - 2001 (2年)
Art Director
Foote, Cone & Belding
1997 - 1999 (2年)
Executive Creative Director
New York, 美国
Executive Creative Director
New York, 美国
4902 Master Suite

Master Suite

品牌:
BMW
广告公司:
Publicis USA
Art Director
Boston, 美国
2430 Arrows

Arrows

品牌:
truth
广告公司:
Arnold
Art Director
BuderEngel and Friends
San Francisco, 美国
Art Director
London, 英国
4079 Couple

Couple

品牌:
Punjana
广告公司:
Doner
Art Director
Miami, 美国

Education

Bachelor of Fine Arts (B.F.A.), Advertising Design

1996 - 1997 (1年)
Graduated with honors: Cum Laude

Associate's degree, Graphic Design

1991 - 1993 (2年)
Recruited and played baseball for the college as a pitcher.

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