| 标题 | Colours of Pride |
| Brief | All over the world, LGBTQ + people are still victims of violence. As part of the International Day Against Homophobia and Transphobia, the “Colours of Pride” project explores the theme of physical violence against people of the LGBTQ + community by reimagining the rainbow colour scheme of the pride flag with injuries and bruises caused by hateful acts against people in the community.To give new meaning to the icon of pride, the campaign collected photos and testimonies of 6 LGBTQ + survivors of violent attacks in Quebec, the United Kingdom, France, Côte d’Ivoire, Cambodia and Cameroon. Survivor testimonies can be found at thecoloursofpride.com.The campaign is available in video, OOH, digital, print and radio. |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Pride Flagging |
| 广告主 | Fondation Emergence |
| 品牌 | International Day Against Homophobia and Transphobia |
| Posted | 5月 2021 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | Fondation Émergence is a non-profit organization which fights against homophobia and transphobia through various actions, in particular with the establishment of programs such as:International Day Against Homophobia and TransphobiaAging Gayfully, our awareness program in the elderlyProAlly our awareness program in the workplaceChosen Family our program to help family caregivers |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Nicolas Quintal |
| 创意总监 | Mike Dubrick |
| 文案 | Xavier Blais |
| 文案 | Mike Dubrick |
| 美术指导 | Maxime Sauté |
| 设计师 | Jake Lim |
| 设计师 | Shayne Tupper |
| 设计师 | Alex Fleming |
| 设计师 | Maxime Sauté |
| 制作公司制片 | Todd Harrison |
| 制作公司制片 | Kyle Hicks |
| Strategist | Pascal Routhier |
| Web Developer | Brad Stapleton |
| Web Developer | Alex Fleming |
| 客户总监 | Alex Lefebvre |
| 客户经理 | Cendra F. Percy |
| Media Relations | Victor Brunton |
| Public Relations | TöK Communications |
| Public Relations | Éric Santerre |
| Public Relations | Samantha Williams |