| 标题 | Infinite Style |
| 广告公司 | Leo Burnett |
| 广告战役 | Infinite Style |
| 广告主 | ghd |
| 品牌 | ghd |
| 首次发布日期 | 2017 / 10 |
| 行业领域 | 护发产品 |
| 哲学 | The executions see one woman with a multitude of hairstyles, seemingly travelling through multiple ‘worlds’ which brings to life the concept that you can style as much as you like with a GHD platinum styler as they damage less that the competition. The campaign contains a hero 30-second film for Video-on-Demand, the website and the ghd YouTube and a 60-second version also for the ghd YouTube and website. To support the hero content, Leo Burnett London has created cut-down versions to be used for banners and Snapchat’s SnapAds format, along with promoted posts on Facebook, Instagram, and Pinterest. It has also produced two print executions, which will form the basis of the Point-of-Sale and in-salon activity. |
| 问题 | The creative challenge was to bring to life the functional message that ghd Platinum causes less hair breakage than the average styler, so users are able to style more, in a way that is relevant & engaging to a millennial audience. The approach to the challenge was to create a campaign inspired by music promos which is different for category, brings to life ghd’s personality and appeals to the target. |
| 媒体类别 | Web Film |
| 长度 | |
| 后期制作 | Big Buoy |
| 执行创意总监 | Scott Bradley |
| 美术指导 | Liane Dowling |
| 文案 | Danielle Melia |
| Client Services Director | Jo Tauscher |
| 客户经理 | Ruth Stasiak |
| 广告公司制片 | Jack Robinson |
| 项目经理 | Hannah Wood |
| Media planning/buying | ZenithOptimedia EMEA |