MINI Connected - "The Shortcut Billboards"

Serviceplan Group

Serviceplan Group Munich, 德国

奖项

9599

品牌: MINI Connected
国家: 德国

广告主: BMW

标题	The Shortcut Billboards
Brief	The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected.
广告公司	Serviceplan Group
广告战役	The Shortcut Billboards
广告主	BMW
品牌	MINI Connected
Posted	11月 2018
行业领域	小型车
剧情简介	Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead.
媒体类别	Ambient
制作公司	Neverest GmbH & Co. KG
Global Chief Creative Officer	Alexander Schill
Creative Managing Partner, Germany	Matthias Harbeck
Managing Creative Director	Hans-Peter Sporer
Managing Partner	Christina Antes
客户总监	Konstanze Kliesch
客户经理	Valentyna Fomina
创意总监	Luitgard Hagl
文案	Kornelia Szatko
美术指导	Michael Lux
Junior Art Director	Pascal Plaumann
Managing Director	Ewald Pusch
FFF Producer	Jochen Hirt
Freelance Producer	Norbert Henning
Chief Executive Officer (CEO)	Ben Foehr
导演	Stephan Telaar
Head of Production	Hakan Çırak
制作公司	It's us Media Berlin
Line Producer	Karina Kirschner
Production Assistant	Omid Mirnour
Production Assistant	Johanna Katz