| 标题 | Introducing Bybit Moon Pillow |
| 广告公司 | TBWA\Singapore |
| 广告战役 | Introducing Bybit Moon Pillow |
| 广告主 | Bybit |
| 品牌 | Bybit |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 网上金融服务 |
| 剧情简介 | Bybit, one of the fastest growing cryptocurrency exchanges, has launched a new limited-edition product, ‘Moon Pillow’ designed to help solve a widespread problem among cryptotraders – the market never sleeps, so neither do they. |
| 哲学 | For the launch, Bybit gave away Moon Pillows as prizes to customers during their 2022 World Series of Trading Event. |
| 问题 | Due to the decentralized nature of cryptocurrencies, markets are not managed by any authority in any specific time zone – remaining open to traders all over the world, 24 hours a day and 365 days a year. Because of this, crypto traders rarely sleep. According to Sleep Judge, people who did not invest in cryptocurrency appeared to enjoy a better night sleep, than those who do, with almost 70% of non-investors reported to enjoy good to excellent sleep quality versus around 63% of those who did invest in cryptocurrency. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | Andy Grant |
| 创意总监 | Asheen Naid |
| 美术指导 | Jaron Ngoh |
| 美术指导 | Anirudh-Singh Chohan |
| 文案 | Gwendelyn Gomez |
| 文案 | Oliver Kunze |
| Brand Director | Ash Chaudhry |
| 客户经理 | Irish Florentino |
| 执行制片 | Sariyanti Sannie |
| 广告公司制片 | Deena Shareena |
| 广告公司制片 | Una Yoon |
| 制作 | Heckler |
| 导演 | Cody Amos |
| 执行制片 | Charu Menon |
| 动作设计 | Woon Yen Cheng |
| 动作设计 | Dan Braga |
| 动作设计 | Shazni Muhammad |
| 动作设计 | Danielle Melianti |
| 音频后期制作 | Song Zu Singapore |