| 标题 | The Proud Forecast |
| Brief | On the first day of Pride, TV 2 went live with an unprecendented weather report - live on the evening news. During the editorial broadcast, the presenter announced a special weather forecast - rainbows all across the country for the duration of the upcoming Pride week.With zero media spend, TV 2 surprised the nation with an important and bold celebration of gay rights – during prime time on national television. The stunt was aired during the evening news on Norway’s biggest commercial TV channel, and was also subsequently shared on their online platforms.By turning the actual live news broadcast into our media channel for spreading awareness and support for the LGBTQIA+ community, we sent a clear message that it’s time for the whole country to embrace Pride and what it represents. |
| 广告公司 | Try Reklamebyrå |
| 广告战役 | The Proud Forecast |
| 广告主 | TV 2 Denmark |
| 品牌 | TV 2 National news broadcast |
| Posted | 11月 2022 |
| 行业领域 | 企业传播 |
| 剧情简介 | 2022 marks the 50-year anniversary of decriminalisation of homosexuality in Norway. Even though our country has come a long way, there is still recent violent evidence that proves that support for Pride is more important than ever.TV 2 is Norway’s biggest commercial channel, and have for decades broadcasted the evening news to the entire population.As a trusted voice in the Norwegian community, TV 2 wanted to mark this special anniversary by showing their undivided support for Pride. |
| 媒体类别 | 案例研究 |
| 美术指导 | Eirik Sørensen |
| 文案 | Caroline Riis |
| 客户经理 | Marte Heiersted |
| Rebecka Taule | |
| 音效设计公司 | Kim M. Jensen |
| Motion Producer | Marianne Kvaale Jenssen |
| Client | Marianne Eskeland |
More Work
SEE ALLPandemic
- 品牌:
- IKEA Second-hand furniture
- 广告公司:
- Try Reklamebyrå
Divorce
- 品牌:
- IKEA Second-hand furniture
- 广告公司:
- Try Reklamebyrå
Death
- 品牌:
- IKEA Second-hand furniture
- 广告公司:
- Try Reklamebyrå
Woods
- 品牌:
- IKEA
- 广告公司:
- Try Reklamebyrå
Dump 2
- 品牌:
- IKEA
- 广告公司:
- Try Reklamebyrå
Dump
- 品牌:
- IKEA
- 广告公司:
- Try Reklamebyrå
The Trash Collection 2021
- 品牌:
- IKEA
- 广告公司:
- Try Reklamebyrå