概要
Deb Gabor was born to brand. She is the CEO of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. She is also the author of “Branding is Sex,” a bestselling book exposing individuals and organizations to the practice of developing the deep emotional bonds that drive irrational loyalty for consumer, business, and personal brands. Since 2003, Deb and the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.Through Investorpitches.com, a division of Sol Marketing, hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $100 million.
A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best BBQ west of the Mississippi.
Talent you might be interested in
Positions
Founder
You have something that gives you an edge over the others in your field. All you need before you start your campaign for world domination are the right investors in your corner. In a pinch, you might be able to create your own investor pitch. But like acting as your own lawyer, just because you can do something doesn’t mean you should.
We take the most important pieces of your story and turn it in to a winning pitch. Our process creates a pitch with everything you need and nothing you don’t -- from strategy, to messaging, to design and production.
The best-loved brands have great stories. What’s your brand’s story? The real power of your brand lies in the story of how you make your customer a hero in her own conquest. Writing that story requires identifying a singular idea that sits at the intersection of your customer’s needs and how you become indispensable to them.
Through exploration we bring out your brand’s unique narrative, including
- your customer’s quest
- your brand’s reason for being
- all the ways your audience will experience your brand, and
- that one-and-only thing they can’t get from anyone else.
The resulting brand story transcends any campaign or tagline and narrates the relationship between your brand and your audience. Unlike other marketing firms, we look beyond your brand’s surface to discover unique and unexposed assets that enable you to connect with your audiences on a highly emotional level. Those connections lead to winning brand experiences.
Sol provides brand strategy, market research and marketing services that enable you to tell your story through creating a winning brand identity and strategy; discovering your ideal customers and connecting with them in powerful ways.
