概要
A globally minded, analytical expert with digital media experience across a diverse range of countries, client verticals and digital channels.
Frequent public speaker and panelist at conferences on new media topics including; search marketing (UK), display advertising (SA), social media landscape(SA), social CRM and reputation management (pan Africa).
Territories:
Europe, North America, Australia, Africa, Greater China, India
Channels:
Integrated digital branding, international digital marketing, search marketing, display media, mobile marketing (covering the full spectrum from feature phone to smart phone), custom development scoping, analytics, actionable data, direct response media and social media (listening, ROI & engagement).
Client Verticals:
Consumer Goods: Colgate Palmolive / Proctor & Gamble / SABMiller
Telecoms / Entertainment: Nokia Kenya / OVHD / Electronic Arts / Ster-Kinekor / BSkyB / Univeral / Paramount
Finance: Deutsche Bank / Standard Bank
Retail: eBay / Shoprite
Travel: Avis Europe / Mark Warner Holidays / Shoprite Travel / Expedia / TravelPort / Marriott
My recent interests include:
- Virtual Reality - having provided custom branded experiences to large brands.
- The Participation Economy - currently listed as an Airbnb Superhost.
Talent you might be interested in
Positions
Commercial Director WAYN (North America & Europe) at lastminute.com group
Head of SIMS (Strategy, Insights, Media, Social)
Contract 1: Retained the Barclays Africa digital media account, through pitch and won the Cadbury's social media account.
Contract 2: Recruited and rebuilt teams to service these accounts.
Contract 3: Pitching for the Barclays Africa creative account as part of an incumbent agency portfolio.
Business Development & facilitating channel integration.
During my tenure at Saatchi & Saatchi there was significant restructuring following a growth drive through acquisition of two agencies Synergize & Brandsrock. I was deeply involved in the integration of Synergize into the Saatchi fold, positioning Saatchi Synergize as a performance marketing global center of excellence within Saatchi globally.
Global clients: Lexus Tokyo, Toyota Europe and North America, Proctor & Gamble, Club Med, Home Away.
Local clients: Sage, Club Med, Proctor & Gamble, ADT Security, Cash Crusaders.
Digital Strategist
Intrepid Explorer
• Learning intermediate Spanish.
• Integration of media strategies (SEO, PPC, Affiliates, Social, Display, as well as off-line media).
• Recruit, train and manage a team of 8 staff.
• Drove and facilitated a restructure with a European focussed team.
• Representative on the Executive Management Committee.
• Facilitated development of in-house media management technology.
