David Jung
美术指导 at 72andSunny
Amsterdam, 荷兰
标题Fly Market
广告战役 Fly Market
广告主 Apple Inc.
品牌 Apple
首次发布日期
行业领域 手机与寻呼机
剧情简介 Second hand and vintage thrift shopping is more popular than it has ever been before —“trendy” is the appropriate buzzword to describe the massive cultural movement. Taking a look into popular culture, you’ll see vintage inspired looks worn by high fashion brands, designers, influencers, and the almighty youth. "Fly Market" is a film for the culture, inspired by the culture. From the music and style, to the subtle homage to "Back to the Future." During the entirety of the film's production, staying true to culture was a major consideration.
Brief Explanation
A casually dressed young man uses the power of Apple Pay on iPhone X to upgrade his outfit in a market. Strolling through the market with a group of friends, he spots a hat he likes. Bringing up Apple Pay on his iPhone X, he verifies using Face ID and the hat inexplicably flies from the rack and onto his head. Flexing his newfound power, he smoothly glides through the bazaar, gearing up with nothing more than a glance. He buys a tailored suit jacket, cycles through a rack of dress shirts, pops in and out of custom shoes, buys a flurry of flashy accessories and even sends an upholstered armchair out of the market and into his mother’s living room — such a sweet son. In the end, our hero is dressed to the nines, ready to take on the night.
媒体类别 Web Film
长度
制作
创意总监
创意总监
创意总监
美术指导
文案
Sr. Producer
导演
Director of Photography
剪辑师
Head of 2D
Head of 3D
Colourist
Sound Designer
Mixer
Entrant Company
Idea Creation
制作
制作
制作
Media Placement
Creative Director Greg Greenberg
Creative Director Nick Ciffone
Creative Director Dave Estrada
Art Director David Jung
Copywriter Carlyle Garrick
Sr. Producer Cristiana Ladki
Director Daniels
Director of Photography Larkin Seiple
Editor Rich Orrick
Head of 2D Adam Watson
Head of 3D Steve Beck
Colourist Jason Wallis
Sound Designer / Mixer Rohan Young
Entrant Company TBWA\Media Arts Lab
Idea Creation TBWA\Media Arts Lab
Production PRETTYBIRD
Production WORK EDITORIAL
Production ELECTRIC THEATRE COLLECTIVE
Production LIME STUDIOS
Media Placement OMD USA

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