Veronica Pagani
Client Director at Y&R ITALIA, Milano
Milano, 意大利
标题More than Italian
广告公司
广告战役 More Than Italian
广告主 Lavazza
品牌 Lavazza
Posted11月 2019
行业领域 咖啡,茶,巧克力饮料,早餐饮料
剧情简介 The campaign is an integral part of the launch of "More Than Italian" as a new global Lavazza platform: from espresso to cappuccino, from the flat white to filtered coffee, Lavazza puts all the experience, the Italian spirit and the innovative spirit into every preparation that has always characterized the brand.Taking advantage of the premium, fashion and at times surreal style of the Sing Singing duo of photographers, the Lavazza coffee system has been synthesized into an idea with a strong visual impact. A model sips a Lavazza espresso in an almost psychedelic place, full of elements that recall the world of Italian design in the 70s. Co-protagonists of the shot, the different Lavazza preparations float like magic inside the environment.
媒体类别 平面
执行创意总监
创意总监
Creative Director, Copywriter
美术指导
Senior Copywriter
Executive Client Lead
客户总监
摄影师 Sing-Sing
制片

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品牌:
Lavazza
广告公司:
VML Italia

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