| 标题 | More Than Italian |
| Brief | A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it. |
| 广告公司 | VML Italia |
| 广告战役 | More Than Italian |
| 广告主 | Lavazza |
| 品牌 | Lavazza |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 剧情简介 | The story starts in Italy, in a bar, and takes life from the question of a tourist that asks the bartender to taste the “real Italian coffee”. The question causes an intriguing and funny effect where characters from different parts of the world suggest the answer to the woman’s question. The chain closes in the café from the beginning where the bartender reveals that the true Italian coffee is Lavazza. |
| 媒体类别 | 电视 |
| 长度 | |
| Head of Marketing Communications | Carlo Colpo |
| 广告经理 | Maddalena Lembo |
| Advertising Specialist | Luigino Finelli |
| 执行创意总监 | Francesco Poletti |
| Creative Director, Copywriter | Rafael Genu Faria |
| Creative Director/ art director | Cristian Comand |
| Senior Art Director | Francesco Sgritta |
| 美术指导 | Elena Fontani |
| Managing Director/Client Lead | Veronica Pagani |
| 客户总监 | Valeria Pedrazzini |
| Head of Strategy | Luigi Accordino |
| Agency TV Producer | Elisa Simi |
| 执行制片 | Annalisa DeMaria |
| 制片 | Alessandro Naboni |
| 制片 | Viola Luzardi |
| 制作公司 | Movie Magic International SRL |
| 导演 | Ali Ali |
| 摄影指导 | Yves Senhaoui |
| Music Prod Company | 2WEI Music |
| 后期制作 | Post Atomic |
| Post Production Coordinator | Francesca Nussio |
| 媒介公司 | Wavemaker Hungary |
More Work
SEE ALLVoicy
- 品牌:
- Lavazza
- 广告公司:
- VML Italia
More than Italian
- 品牌:
- Lavazza
- 广告公司:
- VML Italia