| 标题 | TWISTER |
| 广告公司 | Archer Troy |
| 广告战役 | LEATHER IS LETHAL |
| 广告主 | People for the Ethical Treatment of Animals PETA |
| 品牌 | PETA |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 环境与生态问题 |
| 广告口号 | LEATHER IS LETHAL. Roughly 80% of deforestation in the Amazon rainforest has been caused by cattle ranchers’ destruction of land to raise animals for their skin and flesh. Ditch leather. Wear vegan. PETA |
| 剧情简介 | In a world where fashion and environmental awareness collide violently, "Leather is Lethal" emerges, a bold and harrowing project that seeks to raise awareness about the dark secrets of the leather industry. Through shocking images, we immerse ourselves in an apocalyptic scenario where beauty is intertwined with destruction. In each photograph, women wearing leather garments are transformed into unstoppable natural disasters. A hurricane rages with its destructive force, depicting the chemical contamination and animal suffering hidden behind every leather garment. A forest fire advances voraciously, symbolizing the deforestation and loss of habitats that this industry causes. These images are not only a work of art, but also an urgent call to reflect on our choices and their impact on nature. |
| 媒体类别 | 户外广告 |
| 市场 | 美国 |
| Founder | Mike Arciniega |
| 执行创意总监 | Carlos Fernandez Oxte |
| 集团创意总监 | Pablo Naval |
| 创意总监 | Haim Torres |
| 联合创意总监 | Jose Aguilar |
| 联合创意总监 | Daniel Cruz |
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