| 标题 | Jeep Code |
| 广告公司 | Publicis |
| 广告战役 | Jeep Code |
| 广告主 | Stellantis |
| 品牌 | Jeep |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 哲学 | Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Joanna Monteiro |
| 执行创意总监 | Vinicius Dalvi |
| 集团创意总监 | Victor Yves |
| 创意总监 | Steven Turnbull |
| 文案 | Steve Muzzin |
| Director, Digital Advertising and Strategy | Anita Gillman |
| SVP, Brand Director | Bobby Malhotra |
| Group Account Director | David Langlois |
| 客户总监 | Richard Guy |
| Audio Creative Partner | Cristiano Pinheiro |
| 音效制作 | Punch Audio |
| Sound Director | Cristiano Pinheiro |
| Sound Designer | Gustavo Guanaes |
| Sound Designer | Fernando Martinez |
| 执行制片 | Lili Aragoni |
| 制片 | Fernanda Garroux |
| 媒介公司 | STARCOM Canada |
| SVP, Media | Claus Burmeister |
| Director, Social | Bethany Castle |
| Director, Media Planning | Samantha Lacroce |
| Senior Social Specialist | Karin Polanco |
| Social Specialist | Kirsten Weaver |
| Social Coordinator | Michael Valente |