| 标题 | The Clocks Project (Film) |
| 广告公司 | BETC Paris |
| 广告战役 | The Clocks Project - Solidarité Sida |
| 广告主 | Solidarité Sida |
| 品牌 | Solidarité Sida Afrique |
| 首次发布日期 | 2009 / 4 |
| 产品 | AIDS Africa Solidarity Fund |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Every minute counts. www.solidarite-sida.org |
| 广告口号 (原始语言) | Chaque minute compte. www.solidarite-sida.org |
| 剧情简介 | On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care". |
| 哲学 | We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online. |
| 问题 | In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 市场 | 法国 |
| Artist | Nadine Grenier |
| Outdoor | JC Decaux |
| Electrics | Labo Prod |
| 广告经理 | Barbara Alfandari |
| 广告经理 | Emmanuel Dollfus |
| 广告经理 | Cécile Jaraudias |
| 创意总监 | Stéphane Xiberras |
| 美术指导 | Benjamin Le Breton |
| 文案 | Arnaud Assouline |
| 客户经理 | Raphaël de Andreis |
| 客户经理 | Xavier Royaux |
| 客户经理 | Philippe Brandt |
| 客户经理 | Elodie Andurand |
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