Benjamin Le Breton
Creative Director at BETC
Paris, 法国
标题Refurbished Tweets
广告公司
广告战役 Refurbished Tweets
广告主 Back Market
品牌 Back Market
首次发布日期 2019 / 4
行业领域 在线零售、网上商店
剧情简介 Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free.
媒体类别 案例研究
长度
导演
制作公司
广告经理
执行创意总监
创意总监
创意总监
美术指导
文案
制片

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