| 标题 | Name It Burger |
| 广告公司 | Beacon communications k.k. |
| 广告战役 | Name It Burger |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | This campaign was about generating buzz by asking people to name the new burger using the power of sns to regain those users who had lost interest in mcdonald's. Japanese love expressing opinions on social media so they jumpted at the opportunity to participate with the new mcdonald's campaign. Influencers including youtubers joined in the fun and provoked conversation. As it turned out, name it campaign received over 5 million entries, making it the biggest naming campaign ever seen before in japan. We invited people to engage with the brand, through their own creativity, by personalizing a major product. We collaborated with bakarhythm, a deadpan comedian with a large twitter following, to reveal the long temporary name and invited people to try our newest burger. Then we asked them to give it a shorter name that described the great taste – with the campaign “name it burger.” |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | Dentsu Inc. |
| 执行创意总监 | Ron Smith |
| 创意总监 | Yasuji Katsuta |
| 创意总监 | Kentaro Suda |
| 创意总监 | Tomosuke Furukawa |
| 文案 | Kazuma Shimokura |
| 文案 | Kazunori Kawagoshi |
| 文案 | Maki Ohba |
| 美术指导 | Hiromi Uzaki |
| 美术指导 | Satoshi Kohno |
| 美术指导 | Yoichi Inamura |
| 设计师 | Natsuko Tatejima |
| 设计师 | Keitaro Koga |
| 客户总监 | Greg Jones |
| 客户总监 | Eisuke Tsujisaki |
| 客户总监 | Takayuki Imai |
| 客户主管 | Jumpei Kyogoku |
| 客户主管 | Chiaki Maehara |
| 客户主管 | Sawako Nakahara |
| 战略企划 | Tomoya Oka |
| Director, Brand Management | Kazuhiko Fuchioka |
| 媒介企划 | Yuya Koyama |
| Planning Team | Takamitsu Kuwano |
| 广告公司制片 | Maiko Yamaguchi |
| 广告公司制片 | Hiroki Mashima |
| 制作公司 | Geek Pictures |
| 导演 | Koichiro Tsujikawa |
| 制作经理 | Yoko Nishikawa |
| Print Producer | Hidekazu Fujii |
| 网络项目主管 | Naomi Imon |
| 摄影指导 | Yoshinobu Yoshida |