| 标题 | myclimate Carbon Tracker |
| 广告公司 | Jung von Matt AG |
| 广告战役 | myclimate Carbon Tracker |
| 广告主 | Myclimate The Protection Partnership |
| 品牌 | MyClimate |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO myclimate is now publicly confronting these celebrities – on their own channels. Many influencers use location markers on Instagram to share their trips. In collaboration between Jung von Matt HAVEL and the developers from Championship Records, the "myclimate Carbon Tracker" was created. This intelligent bot analyzes location markers in social media posts from over 1000 influencers and celebrities. Based on the distance between two posts with location markers, it identifies flights and calculates the resulting emissions. Based on this, the bot generates a personalized comment, reminding them of alternative travel options and donations for climate projects. For particularly prominent frequent flyers, completely individual comments are written. At the same time, the travel activities are included in the first influencer CO2 ranking at carbontracker.myclimate.org. myclimate aims to raise awareness of climate-damaging travel behaviour, offer alternatives, and call for responsibility for one's own emissions. The initiative is accompanied by a campaign on social media, which, not without irony, asks people to donate for the influencers if they fail to fulfill their responsibility. |
| 媒体类别 | 案例研究 |
| 创意总监 | Arne Stach |