标题 | United Against Dementia |
广告公司 | McCann London |
广告战役 | United Against Dementia |
广告主 | Alzheimer's Society |
品牌 | Alzheimer's Society |
首次发布日期 | 2017 / 4 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia. |
媒体类别 | 电视 |
长度 | |
制作公司 | Knucklehead |
剪辑公司 | Final Cut |
Media Company | Channel 4 Television |
Media Company | ITV |
执行创意总监 | Laurence Thomson |
执行创意总监 | Rob Doubal |
Other | Mike Oughton |
美术指导 | Dan Howarth |
Business Director | Georgie Rechner |
客户总监 | Mel Caplan |
客户经理 | Jenny Spindler |
Planning Partner | Karen Crum |
导演 | Daniel Barber |
摄影指导 | Jaime Feliu-Torres |
制片 | Ben Mann |
Executive Director of Integrated Production | Sergio Lopez |
执行制片 | Sophie Chapman-Andrews |
制片 | Lois Newcombe |
Business Affairs Executive Producer | Nicholas Mugridge |