| 标题 | Home Renovation |
| 广告公司 | nucleus |
| 广告战役 | Home Renovation |
| 广告主 | British Gas |
| 品牌 | British Gas |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 哲学 | British Gas this week launches a new campaign that positions boilers at the heart of home improvement. Even amidst the cost-of-living crisis, investing in home improvement remains important for many households. Yet, despite adding significant value to your home, reducing your energy bills and lowering your carbon emissions, adding a new boiler is often not considered. In the work developed by nucleus, the integrated agency group responsible for all British Gas communications, the impact of an old boiler is comedically brought to life with a bang, as we see it crash into a beautifully designed family home with the ensuing oily horror. Executed across TV, VOD, online video and social, the work delivers against a strategy to target home renovators and show that a new boiler goes hand-in-hand with home upgrades. The campaign repositions boilers away from a distress purchase towards something that’s as valued as the more visual elements of home improvement and even more impactful on everyday life. The initial kitchen edit will be followed up by a second execution set in the bathroom and campaign spikes are planned for each variant in all channels around key bank holidays throughout the summer, tapping into key DIY moments for the British public. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Whitehouse Post |
| Marketing Director | Andy Freeman |
| Senior Marketing Manager | Ethan Mroz-Davis |
| Marketing Manager | Jade Troth |
| Performance Marketing Manager | Anastasia Skilari |
| 执行创意总监 | Toby Allen |
| 创意团队 | Matthew Moreland |
| 创意团队 | Chris Clarke |
| Business Lead | Jason Andrews |
| Strategy Lead | Oli Watersone |
| Senior Strategist | Olly Owen |
| 客户总监 | Lucy Iron |
| 客户经理 | Azna Fall |
| Head of Integrated Production | Charles Crisp |
| Senior Producer | Francis Castelli |
| Creative Producer | Elly Knott |
| Production Assistant | Alyshia Vaughan |
| Head of Design | Dan Howarth |
| 设计师 | Ben Fry |
| Animator | Alex Dempsey |
| PR Lead | Lee Waite |
| PR Associate Director | Gabi Hunt |
| PR Associate Director | Mindy Gold |
| PR Account Director | Catriona Lammas |
| PR Account Director | Florence Christie |
| PR Senior Account Manager | Zoe Kusnierz |
| PR Account Manager | Abigail Foran |
| PR Account Executive | Franc Sobczak |
| PR Account Executive | Benjamin Stahlberg |
| Business Director, Media | Clare Bailey |
| Senior Associate Director | Kinzah Raffat |
| Media Digital Director | Sam Lincoln |
| Digital Partner | Amy Humphrey |
| Media Account Director | Poppy Mitchell |
| Digital Account Director | Sanjay Appan |
| Media Social Account manager | Vangelis Pouriki |
| Senior Search Associate Director | Marta García |
| Paid Search Account Manager | Georgia Bloomberg |
| 制作公司 | East Photographic |
| 导演 | Rick Guest |
| Assistant Director | Mark McPadden |
| 摄影指导 | Tony May |
| Senior Producer | Candy Field |
| Offline Editor | Sam Gunn |
| Head of Production | Amanda Jenkins |
| 后期制作 | Alumina Studios |
| Flame Artist | Sunhil Rao |
| Color Grade Company | Youngster |
| Colorist | Seamus O’Kane |
| Color Producer | Helen Stanley |
| 音效设计公司 | Big Bhoy Sound |
| Sound Design and Mix | Nick Olsouzidis |
| Audio Producer | Andrew Salem |