Experienced (15YR FMCG) Marketing and Innovation Professional.
Specialties:
- (Strategic) Marketing and Brand Building Communication
- Innovation and Value Enhancing Long Term Pipeline Development
- Front End (Concept Development) and Back End (Stagegate) Innovation Process
- Complex Stakeholder Management
- Sponsoring and Experiential Marketing
- German and Belgian Market Knowledge, especially FMCG
- Global Alcoholic Beverage Landscape/Targetgroups and Trends