标题 | Tramroulette |
广告公司 | TBWA\NEBOKO |
广告战役 | Tramroulette |
广告主 | Holland Casino |
品牌 | Holland Casino |
首次发布日期 | 2016 / 12 |
行业领域 | 博彩与赌博 |
剧情简介 | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
媒体类别 | 户外广告 |
长度 | |
市场 | 法国 |
创意总监 | Bas Engels |
创意总监 | Sander Volleman |
美术指导 | Sander Volleman |
美术指导 | Bas Engels |
文案 | Bas Engels |
文案 | Sander Volleman |
设计师 | Sophia Strydom |
广告公司制片 | Quintin Baker |
制作公司 | Vidiboko |
制作公司 | JC Decaux |
导演 | Niels de Kuiper |
摄影师 | Pieter Colombijn |
摄影师 | Wouter Koomen |
摄影师 | Mink Pinster |
摄影师 | Danny Verduyn Lunel |
剪辑师 | Frits-Jan Smit |
音效 | Amp. Amsterdam |
音乐 | Darius Dante |
技术设计主管 | Robert Slot |
技术设计主管 | Gert-Jan Brookman |
技术设计主管 | Roderick Prince |
客户经理 | Jeroen Otten |
客户经理 | Joost Rombout |
客户经理 | Marco Kicken |
客户经理 | Liselotte Staal |