执行创意总监
at
Krow, UK
| 标题 | Joy of Home |
| 广告公司 | krow Communications |
| 广告战役 | Joy of Home |
| 广告主 | DFS |
| 品牌 | DFS |
| 首次发布日期 | 2017 / 10 |
| 行业领域 | 室内家具 |
| 剧情简介 | Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed to arrive before Christmas. The campaign, which breaks today, runs across TV, press and digital, including online video and social, with the 30” spot running for five weeks across all major TV channels. The campaign showcases the lengths DFS goes to in order to ensure its sofas will be delivered in time for Christmas, thereby bringing to life the DFS brand purpose of delivering the joy of comfort to customers. The 30-second film, entitled ‘Joy of Home’, follows real DFS employees Dom and Will as they deliver sofas and joy to customers’ homes. Having diligently handed a variety of new sofas to a selection of delighted customers, all preparing to celebrate Christmas, Dom looks longingly out of his van’s window. His family are overjoyed to see him, having been waiting on the sofa for him to return, when he finally lets himself into his own home. There is an emphasis on the idea of being at home for Christmas and the film ends as Dom, his wife, Stephanie, and son Noah all enjoy a happy moment on their own DFS sofa. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Nick Hastings |
| 创意总监 | Darryl George |
| 创意总监 | Jon Mitchell |
| Planning Director | Aileen Ross |
| Business Director | Blake Armstrong |
| 客户总监 | Felicity Pelly |
| 客户经理 | Camilla Renny-Smith |
| 客户经理 | Jo McClatchey |
| 广告公司制片 | Emma Rookledge |
| 广告公司制片 | Romilly Endacott |
| 制作公司 | Aardman |
| 导演 | Steve Harding-Hill |
| 制片 | Nick Miller |
| 电影 | Jeremy Hogg |
| Art Department | Matt Sanders |
| Production Coordinator | Hannah Campbell |
| 剪辑师 | Benjamin William Butt |
| 剪辑师 | Dan Pask |
| 后期制作 | The Mill London |
| 制片 | Tom Manton |
| Storyboard Artist | The Rumpus Room |
| Colorist | Jon Biggins |
| Character Design | Kyrstina Litten |
| Sound Design and Mix | Evolutions and Jungle Studios |
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