| 标题 | Behind Closed Doors |
| 广告公司 | Grey New York |
| 广告战役 | Behind Closed Doors |
| 广告主 | Procter & Gamble |
| 品牌 | Downy |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 剧情简介 | The 30” spot, directed by Aircastle through Rattling Stick, opens on a typical everyday scene; a man sitting in his bedroom. The story then flips, however, as bright neon light shines through the closet doors, summoning him to reach for a particular shirt. The viewer is quickly transported behind the closed doors of Downy’s playful and exciting world. |
| 哲学 | To release the ‘Unstopable’ freshness in the latest ad for fabric softener Downy, production company Townhouse and advertising agency Grey have teamed up with Nice Shoes. The creative studio provided end-to-end post production for the campaign, entitled ‘Behind closed doors’. In the spirit of Downy’s campaigns, the ad focuses on fun and exciting times. The spot brings 90s pop culture to life - from the actors’ costumes and set colours to the music used in the spot: La Bouche’s famous ‘Be My Lover’. To relay dynamism to the already vivid spot, whilst also keeping a contemporary feel, the team at Nice Shoes produced a mind-blowing CGI world that supported the extraordinary staging of the directors. In addition to VFX, the creative studio provided colour, editing and finishing for the spot. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 匈牙利, 德国 |
| Soundtrack | ‘Be My Lover’ La Bouche |
| Production Service Company | Angel Films Hungary |
| 后期制作 | Nice Shoes |
| 剪辑师 | Colin Loughlin |
| Colorist | Sal Malfitano |
| Finishing | Jason Farber |
| VFX Artist | Arthur Dorrington |
| 执行创意总监 | Harv Glazer |
| Creative Directors | Eleven |
| VFX HOP | Fred Schuler |
| VFX Coordinator | Johannes Reinhardt |
| VFX Supervisor | Maris Polis |
| CGI Supervisor | Joris van den Berg |
| 3D Artist | Gunter Freese |
| Particle Simulation | Sebastian Kowalski |
| Compositing | Michael Welz |
| Compositing | Philipp Walz |
| 2D Artist | Arjen van der Wal |
| 2D Artist | Daniel Schmidt |
| HOP | Beth Fitzpatrick |
| VFX Executive Producer | Tara Holmes |
| VFX Producer | Naomi Spiro |
| EP/Head of Sales | Chloe Sedelmaier |
| 首席创意官 | Justine Armour |
| 执行创意总监 | Joe Mongognia |
| Senior Copywriter | Abigail Hoeflinger |
| 美术指导 | Alyssa Gaddis |
| SVP Account Director | Ernesto James |
| 客户主管 | Mackenzie Alderman |
| 客户主管 | Allie Segel |
| Assistant Account Executive | Hayley Weisstuch |
| Executive Senior Planner | Tilly Scullion |
| 制作公司 | Townhouse |
| Chief Production Officer | James McPherson |
| Director of Production | Kim Kietz |
| VP, Integrated Producer | Lauren O’Driscoll |
| Associate Producer | Brooke Azzaro |
| Senior Business Manager | Vicky Giovanis |
| VP, Head of Talent | Natasha Howell |
| 音乐制作人 | Kurt Steinke |
| 制作公司 | Rattling Stick US |
| 导演 | Aircastle |
| Partner / Executive Producer | Joe Biggins |
| 执行制片 | Jeff Shupe |
| Head of Production | Richard McIntosh |
| Controller | Sean Curtis |
| Line Producer | Ed Callaghan |
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