| 标题 | Coins of Hope |
| 广告公司 | VML |
| 广告战役 | Coins of Hope |
| 广告主 | Child Focus |
| 品牌 | Child Focus |
| Posted | 3月 2017 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Manuel Ostyn |
| 创意总监 | Pieter Staes |
| 创意总监 | Sam De Volder |
| 创意总监 | Mateusz Mroszczak |
| 美术指导 | Kate Bellefroid |
| 文案 | Jolien Tuyteleers |
| 广告公司制片 | Ingeborg Van Hoof |
| 广告公司制片 | Annelies Deneckere |
| Design Director | Max Heirbaut |
| 客户经理 | Seppe Dogge |
| 客户经理 | Jentina Van Eynde |
| Sound Engineer | Mathias Lewis |
| Sound Engineer | Eli Sundermann |
| Chief Strategy Officer | Toon Diependaele |
| 战略企划 | Katleen De Vlieger |
More Work
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- 品牌:
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- 广告公司:
- VML
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- 品牌:
- Child Focus
- 广告公司:
- VML
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- 品牌:
- Child Focus
- 广告公司:
- Wunderman North America
Coins of Hope
- 品牌:
- Child Focus
- 广告公司:
- VML