| 哲学 | Dutch top director Ismael and American director Teddy Cherim, both from production company Pink Rabbit, collaborated on jeans brand G-Star’s latest film – starring Snoop Dogg and featuring the hip hop legend’s new song Say it Witcha Booty. Ismael talks about what went on behind the scenes. On previous occasions G-Star worked with Pharrell Williams, chess star Magnus Carlsen, football club Borussia Dortmund (with its huge fan base) and Formula 1 phenomenon Max Verstappen. This time it was Snoop D-O double G’s turn. Since a couple of years G-Star focuses on the ‘fit’ more than anything. What is the first thing you look at when you try new jeans on – especially women? Right, your ‘booty’. And who’s a connoisseur of booties? Well… exactly. The Family came up with the idea to approach Snoop Dogg, since G-Star worked with a dog in its communication before. It turned out Snoop liked the bespoke brand and was already planning a new album release, that featured Say it Witcha Booty. The stars aligned… |