| 标题 | Sprayonnaise |
| 广告公司 | BBH |
| 广告战役 | Sprayonnaise |
| 广告主 | H.J. Heinz |
| 品牌 | Heinz |
| Posted | 9月 2022 |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 哲学 (原始语言) | When it comes to mayonnaise in the UK, Hellman’s is usually the first brand that comes to mind. Using its challenger brand attitude, Heinz spotted an opportunity to hijack Britain’s most popular football podcast and help its hosts create the greatest innovation in egg based condiments yet: sprayable mayonnaise. The stunt helped Heinz steal valuable market share from Hellmans and dominate conversation around mayo on British social channels throughout Summer 2021. |
| 媒体类别 | 社交媒体 |
| 首席创意官 | Jab Borgstrom |
| 执行创意总监 | Helen Rhodes |
| 创意总监 | Ben Edwards |
| 创意总监 | Guy Hobbs |
| 创意团队 | Luke Till |
| 创意团队 | Lawrence Bushell |
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