Hunger doesn’t help your aim when you’re playing games that require you to be a good shot. So Heinz and DDB joined forces to create “Target Your Hunger”, which helped players improve their aim while enjoying a snack or two. The concept used appropriate stickers, like a burger or a tomato, placed right in the gamer’s sights to attract their eye. Launched thanks to the Heinz Combo Gamer, they were available exclusively for delivery by the restaurant BURGA. An initiative by gamers, for gamers, to improve their online lives without being too intrusive. |
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| 标题 | Target Your Hunger |
| 广告公司 | DDB Miami |
| 广告战役 | Target Your Hunger |
| 广告主 | Kraft Foods, Inc. |
| 品牌 | Heinz |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 游戏 |
| 长度 | |
| Chief Executive Officer (CEO) | P...o C...ves 仅限订阅者 |
| Chief Executive Officer (CEO) | J...er M..a R...s 仅限订阅者 |
| 首席创意官 | K...o K...n B...es 仅限订阅者 |
| 美术指导 | ..e A...z 仅限订阅者 |
| 美术指导 | C...os R....do 仅限订阅者 |
| 美术指导 | D...i C....ho 仅限订阅者 |
| 创意团队 | M...o Ma....ez 仅限订阅者 |
| 创意团队 | N...ia Cr.....lli 仅限订阅者 |
| 创意团队 | J..e P...o B...es 仅限订阅者 |
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