Matt Dolven
Flame Artist at R/GA
New York, 美国
标题Fans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
广告公司
广告战役 Love Has No Labels : Fans Of Love
广告主 Ad Council
品牌 Love Has No Labels
Posted11月 2017
行业领域 机构/公益组织/非盈利组织
剧情简介 The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce.
媒体类别 案例研究
制作公司
着色
首席创意官
广告经理
广告经理
导演
创意总监
创意总监
执行创意总监
执行创意总监
Strategist
Business Director
客户总监
执行制片
执行制片
执行制片
Strategy Director
Business Affairs
创意团队
创意团队
Chief Marketing Officer (CMO)
Group Strategy Director
执行制片
Mixer
Mix
制作公司制片
执行制片
剪辑师
剪辑公司
Colorist
特效
特效
制作公司制片
制作公司制片
执行制片
执行制片
摄影指导
Line Producer

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