Matt Dolven
Flame Artist at R/GA
New York, 美国
标题Galaxy S10 and TabS5e Answer your phone on your tablet
广告公司
广告战役 SEAMLESSLY CONNECT YOUR GALAXY
广告主 Samsung Mobile
品牌 Samsung Mobile
首次发布日期
行业领域 家用电器和视听产品
哲学 Samsung’s summer campaign, which has just debuted in the US, highlights the connectivity of its Galaxy S10 ecosystem and features a couple trying to keep a baby happy and not crying through rap music. The 45-second hero film, done in partnership with R/GA and directed by Sean Meehan of Arts and Sciences, highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products. As the exhausted parents try to quiet the baby, a call comes in on the mother’s Galaxy Watch Active to the tune of Party Up by DMX. When the father realizes that the quick call quieted the baby momentarily, he starts playing the tune on his Galaxy S10+. The two then spring into action, getting the baby into a swing and switching the action to the Samsung TV. A brief hiccup as the music goes to the Galaxy Buds is remedied when the music is heard on both devices. Crisis averted. Separate 10-second ads show individual features of the ecosystem through the actions of the couple, like music control, dual microphone technology, text without typing and answering your phone on your tablet.
媒体类别 互动
长度
Music
Group Executive Creative Director
Group Executive Creative Director
Executive Creative Director
执行创意总监
Creative Director
联合创意总监
联合创意总监
联合创意总监
Design Director
Design
Design
Design
Design
美术指导
文案
SVP Group Managing Director
VP, Executive Production Director
Group Account Director
Management Supervisor
Producer
Producer
Product Manager
Business Affairs
Business Affairs
Executive Strategy Director
Group Strategy Director
Strategy Director
Connections Planner
Executive Content Producer
Content Producer
Content Producer
Associate Content Producer
执行创意总监
Motion Design Director
3D Art Director
VP, Technology Director
Technology Director
Technology Director
Content Producer, Print
Mechanical Artist
Retouchers
制作公司
Director
Managing Partner / Executive Producer
Managing Director / Partner
Head of Production
Producer
Director of Photography
Production Designer
Editorial
剪辑师
Assistant Editor
Assistant Editor
Head of Production
Finishing
Lead Flame Artist
Flame Artist
Flame Assistant
Producer
Color
Colorist
Sound
Sound Designer/Mix Engineer
Music Supervision

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