Erik Bjorklund
Associate Creative Director at Commonwealth//McCann
Detroit, 美国
标题Then/Now 1
广告公司
广告战役 Then/Now
广告主 General Motors Corp.
品牌 Chevrolet
首次发布日期 2017 / 11
行业领域 轿车
剧情简介 Then and Now PrintTo prove that Chevrolet trucks have been dependable for 100 years, we recreated actual Chevy print ads from the past, and then ran them back-to-back in print publications. The two print pieces mimicked each other exactly in terms of layout and design. On the first page was the actual Chevy print ad from the past. Then, on the very next page, was the recreation with updated imagery and copy in the same exact style and appearance — showing that Chevy trucks are just as dependable as they ever were.
媒体类别 平面
执行创意总监
执行创意总监
创意总监
创意总监 Andy Ozark
联合创意总监
联合创意总监
客户总监
客户总监
客户主管
客户主管
项目经理
制作公司制片
Creative Agency

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