| 标题 | All-New LEGO® Batmobile from Chevy |
| Brief | You know who makes the Batmobile? Chevrolet. Including the Batmobile in the new LEGO Batman movie. So here we see a focus group of Chevy customers – in LEGO form – chatting about what kind of person might drive the mysterious new car. “A loner,” they decide, who has “self esteem issues” and is “defensive”. Needless to say, Batman himself does not agree. “You’re bad at reading people,” he tells them. LEGO Batman is a bit of a jerk. |
| 广告公司 | Commonwealth//McCann |
| 广告战役 | All-New LEGO® Batmobile from Chevy |
| 广告主 | General Motors Corp. |
| 品牌 | Chevrolet/Lego |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 汽车 |
| 剧情简介 | Our film opens like all other in-campaign films for Chevrolet, with our moderator Potsch thanking focus group attendees for being there and introducing them to the Chevrolet vehicle they would be talking about. But unlike the 53 “Real People. Not Actors.” films that came before this, there weren’t any people at all – this time it featured LEGO minifigures and starred none other than Batman. And there wasn’t a traditional Chevrolet vehicle either, this film showcased the all-new Chevy LEGO Batmobile. In a comedic approach, the film focuses on the ‘person’ who may drive the vehicle rather than vehicle features that may benefit a particular driver. This convergence of equities perfectly marries the tone of Chevrolet films to the humorous tone found in “The LEGO: Batman Movie”. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Gary Pascoe |
| 创意总监 | John Fiebke |
| 创意总监 | Tim Mattimore |
| 客户总监 | Rebecca Chow |
| 联合创意总监 | Erik Bjorklund |
| 联合创意总监 | Andrew Bouwkamp |
| 执行制片 | Kelly Balagna |
| 执行制片 | Paul Renusch |
| 制作公司制片 | Samantha Daniel |
| 执行创意总监 | Duffy Patten |
| 执行创意总监 | Bob Guisgand |
| Head of Production | Jim Riche |
| 导演 | Augusto Schillaci |
More Work
SEE ALLThen/Now 2
- 品牌:
- Chevrolet
- 广告公司:
- Commonwealth//McCann
Then/Now 3
- 品牌:
- Chevrolet
- 广告公司:
- Commonwealth//McCann
Then/Now 1
- 品牌:
- Chevrolet
- 广告公司:
- Commonwealth//McCann