概要
Creative Director. Mountain Trekker, Charity Fundraiser, Mum
Specialties: Creative Writing, Conceptual thinking, Directing, TV, Broadcast, Insights, Strategy, Channel Branding, Art Direction, Production, Film, Social, Digital
vimeo.com/channels/minaxi
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Positions
Leading marketing campaigns, content creation and channel identity across TV & Digital for BBC TV channels and platforms.
Creatively Lead and helped set up the newly formed BBC Creative marketing team across all platforms
Creatively lead the BBC Vision portfolio teams
Creatively leading teams on individual BBC channel brands
Most recently BBC One and overseeing the ‘Original British Drama’ for 2 years
Previously BBC Three & HD, Two & Four. Plus the Commercial short form content team
Most recently BBC One and overseeing the ‘Original British Drama’ for 2 years
Previously BBC Three & HD, Two & Four. Plus the Commercial short form content team
Broadcasting & Presentation
Lead a portfolio of BBC channels: Two, Choice, Knowledge, CBBC
Followed by BBC Two & BBC Four
PREVIOUS EXPERIENCE
Creative Head leading individual teams on BBC TV channels including launching the UKTV portfolio of channels.
Secondment to help set up a Creative team at MySpace a placement at Discovery International in Washington.
Creative & Promotions Director experience at BBC & launching Carlton Television ITV.
Began my career as Assistant Producer, Researcher and Production Assistant on Music & Documentary programmes at the BBC.
Lead a portfolio of BBC channels: Two, Choice, Knowledge, CBBC
Followed by BBC Two & BBC Four
PREVIOUS EXPERIENCE
Creative Head leading individual teams on BBC TV channels including launching the UKTV portfolio of channels.
Secondment to help set up a Creative team at MySpace a placement at Discovery International in Washington.
Creative & Promotions Director experience at BBC & launching Carlton Television ITV.
Began my career as Assistant Producer, Researcher and Production Assistant on Music & Documentary programmes at the BBC.
