Akshaya Karanth
客户企划 at Leo Burnett India
Mumbai, 印度
标题The Sons of Vikrant
广告公司
广告战役 The Sons of Vikrant
广告主 Bajaj Auto Ltd
品牌 Bajaj V
Posted11月 2016
行业领域 其他汽车
剧情简介 In 1971, India’s first aircraft carrier INS Vikrant played a decisive role in the historic Indo-Pak war which led to the birth of a new nation – Bangladesh. However in 2014, the government decided to send this legendary warship to the scrapyard. Bajaj Auto, India’s leading motorcycle company, stepped in and procured INS Vikrant’s scrap metal, forged it and gave it a new life, in the form of a new motorcycle- the Bajaj V.To take this story to the nation, we used a unique medium. After a nationwide search, we partnered with the brave naval officers who fought aboard the INS Vikrant in the 1971 war and made a documentary series titled ‘The Sons of Vikrant’. Through this content, the untold stories of pride and valour of the warship were revealed to the nation. Thus these war heroes became the messengers for the nation’s bike.
媒体类别 Web Film
首席创意官
Chief Executive Officer (CEO)
执行创意总监
执行创意总监
创意总监
创意总监
文案
文案
美术指导
美术指导
美术指导
Graphic Designer
Graphic Designer
Graphic Designer
客户经理
客户经理
客户经理
客户经理
客户企划
导演
制作公司制片

Create a free Talent profile and become a member of AdForum

Get Started