| 标题 | A Story of the Kingdoms of the Moon and of the Sun - Chapter 1 |
| Brief | Pierre Hermé: world renowned French pastry chef and fan of Japanese culture. Nicolas Buffe: French artist based in Tokyo. The partnership: a beautiful artistic dialogue that brings to life the interactive stories of manga characters – both on the social pages of La Maison Pierre Hermé Paris and in physical store locations. |
| 广告公司 |
altavia. disko
|
| 广告战役 |
A Story of the Kingdoms of the Moon and of the Sun - Chapter 1
|
| 广告主 |
Pierre Hermé Paris
|
| 品牌 |
PIERRE HERMÉ X NICOLAS BUFFE
|
| 首次发布日期 |
2016
|
| 行业领域 | 食品
|
| 剧情简介 | For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are.A brand content & user content strategy which is deployed worldwide, to support the growth of the House. |
| 哲学 | DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band. |
| 问题
| How to install a unique and forward thinking brand territory that transcends both digital and real? |
| 媒体类别 |
互动
|
| 更多信息 | https://vimeo.com/192145282 |
| 创意总监 |
Olivier Ouendeno
|
| 创意总监 |
Stéphane Le Frapper
|
| 文案 |
Matthieu Vincent
|
| 文案 |
Florian Kunlin
|
| 美术指导 |
Mathieu Drugeault
|
| 插图画家 |
Nicolas Buffe
|
| 编程人员 |
Vincent Guillon
|
| 编程人员 |
Kevin Lambert
|