| 标题 | A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
| 广告公司 | altavia. disko |
| 广告战役 | A Story of the Kingdoms of the Moon and of the Sun - Chapter 1 |
| 广告主 | Pierre Hermé Paris |
| 品牌 | PIERRE HERMÉ X NICOLAS BUFFE |
| 首次发布日期 | 2016 |
| 剧情简介 | How to install a unique and forward thinking brand territory that transcends both digital and real? DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 |
| 哲学 | For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are. A brand content & user content strategy which is deployed worldwide, to support the growth of the House. |
| 问题 | How to install a unique and forward thinking brand territory that transcends both digital and real? |
| 结果 | DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1 A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band. |
| 媒体类别 | 互动 |
| 长度 | |
| 创意总监 | Stéphane Le Frapper |
| 创意总监 | Olivier Ouendeno |
| 文案 | Matthieu Vincent |
| 文案 | Florian Kunlin |
| 美术指导 | Mathieu Drugeault |
| 插图画家 | Nicolas Buffe |
| 编程人员 | Vincent Guillon |
| 编程人员 | Kevin Lambert |