| 标题 | The BMW Gesture Controlled Banner |
| 广告公司 | Demner, Merlicek & Bergmann |
| 广告战役 | The BMW Gesture Controlled Banner |
| 广告主 | BMW |
| 品牌 | BMW |
| Posted | 10月 2016 |
| 行业领域 | 轿车 |
| 剧情简介 | When BMW integrated ground-breaking gesture control technology into its flagship 7 series cars, the company searched for a way for customers to test out the new technology without being in the car itself. With its gesture control banner ads, the same hand gestures that can be used to control the 7 series also controlled computer screens and made the innovations come alive. |
| 媒体类别 | 互联网广告/横幅 |
| 长度 | |
| 执行创意总监 | Dushan Drakalski |
| 创意总监 | Francesco Bestagno |
| 美术指导 | Marian Grabmayer |
| 文案 | Marc Luedemann |
| Client Services Director | Christin Herrnberger |
| 客户经理 | Julia Dragosits |
| Digital Strategy | Alexandra Pytko |
| 数字项目经理 | Patrick Poelt |
| 编程人员 | Matthias Dorer |