| 标题 | Wolf/Sheep |
| Brief | The key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear. |
| 广告公司 | Ruf Lanz Werbeagentur |
| 广告战役 | Social contact can be frightening |
| 广告主 | Autism Forum Switzerland |
| 品牌 | Autism Forum Switzerland |
| 首次发布日期 | 2017 / 12 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Social contact can be frightening for people with autism |
| 剧情简介 | Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism. |
| 媒体类别 | 平面 |
| 创意总监 | Markus Ruf |
| 创意总监 | Danielle Lanz |
| 美术指导 | Isabelle Hauser |
| 文案 | Markus Ruf |
| 摄影 | Illusion |
| 客户主管 | Anita Roth |