| 标题 | Donate The Hate |
| 广告公司 | Grabarz & Partner |
| 广告战役 | Donate The Hate - The Involuntary Online Donation |
| 广告主 | ZDK Gesellschaft Demokratische Kultur |
| 品牌 | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR |
| 首次发布日期 | 2016 |
| 行业领域 | 其他 |
| 剧情简介 | ZDK used the comment function on social media platforms to turn hateful comments about Germany’s refugee crisis into donations to the cause – essentially transforming haters into supporters. Their microsite tracked the number of “involuntary donations,” created a list of Top 10 donors and caught the eye of big deal sponsors such as Facebook. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Jakob Eckstein |
| 创意总监 | Matthias Preuß |
| 文案 | Jakob Eckstein |
| 文案 | Stefan Geschke |
| 文案 | Lisa Weibezahl |
| 美术指导 | Matthias Preuß |
| 美术指导 | Tobias Lehment |
| 美术指导 | Florian Kronenberg |
| 制作公司 | Harvest |
| 编程人员 | Boris Horn |
| 首席创意官 | Ralf Heuel |
| 客户主管 | Joelle Timores |
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