McCoy’s - "The Beast"

Engine UK

Engine UK London, 英国

6490

品牌: McCoy’s
国家: 英国

广告主: KP Snacks

标题	The Beast
广告公司	Engine UK
广告战役	The Beast
广告主	KP Snacks
品牌	McCoy’s
首次发布日期	2021 / 2
行业领域	薯条、薯片和薄脆饼干
哲学	Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry long-armed Beast with a craving for flavour, who seeks out the nearest pack of McCoy’s. The first ad in the series sees a woman at work direct her “Beast” to a nearby convenience store, where the shopkeeper is eating new McCoy’s Peri-Peri Fire Pit. ENGINE Creative was briefed to position McCoy’s as a snack that turns up the taste volume on many levels, leaving the boring crisps behind. The agency’s response was to create a Beast whose craving for flavour must be satisfied, allying the truth of the brand’s intense flavour with the unexpected friction of a cheeky Beast who lives inside all of us, and who will stop at nothing in its craving for real taste. The comedy of the Beast is in the puppet. By keeping everything in-camera, Joseph was able to deliver brilliant performance with natural spontaneity. Speaking about the process, he said... "Some scripts are literally a dream come true. To keep these films feeling as rooted in the real world as possible everything was shot in camera with very little post-production. Each long hairy flavour grabbing puppet was brought to life as a physical puppet measuring over 3m in length! Bicycle brake cables were used to give each hand its characterful articulated movements." The campaign is aimed at an audience of 25-44 year old “flavour cravers” who seek stimulation and adventure in life to punctuate the mundane. This desire to dial things up plays out in their choice of McCoy’s with its whole range of big, punchy flavours. The 20-second and 10-second films are spearheading a campaign that will run on major terrestrial and satellite TV channels, as well as VOD on ITV, Sky and All 4, and in OOH locations close to stores. Media planning and buying is through Starcom.
媒体类别	电视
长度	20 seconds
音频	Wave Studios
Typography	Jelly London
执行创意总监	Billy Faithfull
创意总监	Sonny Adorjan
创意总监	Olly Courtney
创意团队	Andy Lee
创意团队	Jonny Porthouse
Client Managing Director	Ed Norrington
客户经理	Megan Seaby
Senior Account Director	Rosa Stanley
Senior Account Director	Alex Worthington
Chief Strategy Officer	Gen Kobayashi
Strategy Director	Elisa Edmonds
Senior Strategist	Laura Sammarco
项目经理	Louisa Lewis
执行制片	Debbie Impett
广告公司制片	Georgina Moxey
Agency Production Assistant	Olive Andrews
制作公司	Blinkink
导演	Joseph Mann
执行制片	Bart Yates
制片	Joshua Smith
摄影指导	Alex Barber
Assistant Director	James Sharpe
剪辑公司	Stitch
剪辑师	Max Windows
Editing Producer	Alice Clarke
Editing Producer	Angela Hart
后期制作	Freefolk
Colorist	Paul Harrison
Flame Artist	Andy Copping
Flame Artist	Jason Watts
Post-production Producer	Cheryl Payne
Sound Engineer	Tony Rapaccioli
Audio Producer	Ornela Peka
Typography	Eva Cremers
CGI	Neil Stubbings
CGI	PICS Picture
媒介公司	Starcom MediaVest