| 标题 | YellowKorner – Laurence Laborie 2 |
| 广告公司 | Mogul |
| 广告战役 | Capturing Allure |
| 广告主 | Peugeot |
| 品牌 | Peugeot Allure |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 哲学 | Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 广告经理 | Linda Jackson |
| 广告经理 | Phil York |
| 广告经理 | Erika Bouteloup |
| 广告经理 | Leonie Raistrick |
| 广告经理 | Valérie Candeiller |
| 广告经理 | Mathieu Bellamy |
| Photography Agency | Yellowkorner |
| 广告经理 | Alexandre De Metz |
| 广告经理 | Eva Lafferrere |
| 广告经理 | Maryam Bettahar |
| Account Management | Nicolas Delacroix |
| Account Management | Damien Rety |
| Agency | The Open Agency |
| Account Management | Stéphane Boutier |
| Account Management | Judith Romero |
| Account Management | Lena Lieuvin |
| Account Management | Manijeh Borner |
| Account Management | MERCIER Loïc |
| Account Management | Nicolas Orsoni |
| 广告公司执行制片 | Julien Averty |
| Production Director | Fanélie RODOZ |
| Production Coordinator | Emie Pham |
| Content Lead | Ken Sainthorant |
| 创意总监 | Julien Gragnic |
| 文案 | Charlotte Balatre |
| 文案 | Vincent Talabot |
| 美术指导 | Félix Prunier |
| 美术指导 | Redwan BENAMMAR |
| 剪辑师 | Victor Trifilieff |
| 剪辑师 | Tom Lavisse |
| Assistant Editor | Mathilde De-Monbrison |
| 制作公司 | JackFlash |
| 导演 | Julien Faure |
| 导演 | Fabien Ecochard |
| 摄影指导 | Jacques Ballard |
| 执行制片 | James Hagger |
| Production Director | Robin Noel |
| 音效 | Pure Sound Project |
More Work
SEE ALLYellowKorner – Mister Fifou 2
- 品牌:
- Peugeot Allure
- 广告公司:
- Mogul
YellowKorner – Mister Fifou 1
- 品牌:
- Peugeot Allure
- 广告公司:
- Mogul