| 标题 | Like my addiction |
| 广告公司 | BETC Paris |
| 广告战役 | Like my addiction |
| 广告主 | Addict'Aide |
| 品牌 | Addict'Aide |
| 首次发布日期 | 2016 / 9 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 客户经理 | Catherine EMPRIN |
| 客户经理 | Isabelle Picot |
| 执行创意总监 | Stéphane Xiberras |
| 美术指导 | Rayhaan Khodabux |
| 文案 | Rémi Campet |
| Traffic Director | Marie-Caroline Pupin |
| TV Production | Christine Lefers |
| 制作公司 | Francine Framboise |
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