| 标题 | The story of Gerard |
| Brief | We decided to tell the story of UWV by telling the story of one person. The story of Gerard. A young man with a neurodiverse background who, with the help of UWV, overcomes the hurdles on the labour market and ends up playing a part in helping to solve staff shortages in a big regional hospital.The story of Gerard is a great example of how ‘UWV works for us all’, because by helping Gerard, UWV triggers a ‘ripple effect’. UWV doesn’t just work for him. But also for his new employer. His manager. His co-workers. The whole hospital. And his family, too. And in that way, ultimately for society as a whole. |
| 广告公司 | Dawn |
| 广告战役 | The story of Gerard |
| 广告主 | UWV |
| 品牌 | UWV |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | A light-hearted mini doc and campaign in which UWV shows the ripple-effect of helping someone with a neurodiverse background find a job in a tight labour market. |
| 媒体类别 | 案例研究 |
| 创意总监 | Frenkel Schönfeld |
| Creative Producer | Ynske Postma |
| Business Director | Kyra Roest |
| Strategy Lead | Esther Overmars |
| 设计 | Martijn de Beurs |
| 摄影指导 | Mick Van Dantzig |
| 后期制作 | Marla Grading |
| 后期制作 | Wietse van Bezooijen |
| 音效 | Raven Artson |
| 音乐 | Raven Artson |
| 美术指导 | Tom Rentmeester |
| 项目经理 | Alexander van der Pal |
| 设计 | Niek Kessels |
| 插图画家 | Melcher Oosterman |
| 导演 | Victor Vroegindeweij |
| 执行制片 | Marlice Draijer |
| Offline | Mark Wallaard |