Pieter Staes
Directeur de création at These Days, Antwerp
Antwerp, 比利时
标题The Xxxtra Age Check
广告公司
广告战役 The Xxxtra Age Check
广告主 Child Focus
品牌 Child Focus
首次发布日期 2021
行业领域 机构/公益组织/非盈利组织
剧情简介 In Belgium 60 underage girls are forced into prostitution every year. That we know of. Most of them are advertised on escort websites on which they pose as adults. But no matter how thoroughly escort sites screen their ads to keep out minors, they can never 100% prevent this. That’s why Child focus, the Belgian organization against sexual exploitation of children, set up a unique partnership with Redlights. Belgium’s biggest escort site that represents 90% of the market. Together they launched the XXXtra Age Check. An add-on to the age verification you must complete to enter every escort site. After indicating whether you are 18 or older a second pop-up appears. Now with a picture of a girl and the question:
媒体类别 案例研究
长度
Account Management
Account Management
Account Management
Account Management
Account Management
广告经理
文案
创意团队
创意团队
创意总监
设计师
设计师
设计师
Developer
Developer
Developer
Developer
Digital
Digital Strategy

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