Pieter Staes
Directeur de création at These Days, Antwerp
Antwerp, 比利时
标题Child Porn Re-enactment (130s)
广告公司
广告战役 Child Porn Re-enactment
广告主 Child Focus
品牌 Child Focus
Posted11月 2021
行业领域 机构/公益组织/非盈利组织
剧情简介 On November 18th, the European End Child Sex Abuse Day, a confrontational video was released. What was believed to be a long-awaited porn movie by Belgium’s famous sexologist Goedele Liekens, turned out to be a shocking campaign for Child Focus, the Belgian Center for Missing and Sexually Abused Children. The video was an exact re-enactment of footage of sexual child abuse that was intercepted online. With one exception: it featured an adult woman instead of a child. Based on the descriptions to the Child Focus team that analyses reported footage. The video’s website was supported with an interview, a brave testimony from a victim and concrete steps on how to help.By collaborating with Goedele Liekens, the problem of child sex abuse was discussed in all media. The carefully planned PR campaign even got the debate all the way to the national and European parliament. Resulting in changes in legislation.
问题 Child Focus is the Belgian Center for Missing and Sexually Abused Children.
媒体类别 案例研究
创意总监
创意总监
创意团队
创意团队
客户经理
客户经理
Strategist

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