| 标题 | ThePeanutThingy |
| 广告公司 | Circus Marketing |
| 广告战役 | #ThePeanutThingy |
| 广告主 | Quilmes InBev |
| 品牌 | Quilmes |
| 首次发布日期 | 2016 / 5 |
| 行业领域 | 含酒精类饮料 |
| 广告口号 | #ThePeanutThingy |
| 剧情简介 | New work for Quilmes (the most important beer in Argentina) developed by Circus. This is the story of how a Meme became a real product. As is known, drinking beer with peaunts it's a international custom. Because of this fans created a MEME of a Quilmes can with a peanut carrier attached to it. So Circus #ThePeanutThingy as a real product, with a real campaign, and gave it for free as a limited edition to the people who had the idea: the followers. And successful results were achivied. In the video, you can see more details. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | https://vimeo.com/164309168 |
| 首席创意官 | Sebastian Olivieri |
| 创意总监 | Javier de la Fuente |
| 创意总监 | Alejandro Stea |
| 美术指导 | Jenifer Blanco |
| 设计师 | Emiliano Garcia |
| Head of Social Media | Aranzazu Muraca |
| Community Manager | Paula Cabrera |
| 联合创意总监 | Paula Czaban |
| 广告公司制片 | Daiana Buchanan |