标题 | House Hunt |
广告公司 | J. Walter Thompson London |
广告战役 | House Hunt |
广告主 | National Centre for Domestic Violence |
品牌 | NCDV |
首次发布日期 | 2013 / 3 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’ As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. |
媒体类别 | 电视 |
长度 | |
制作公司 | Rattling Stick |
广告经理 | Steve Connor |
导演 | Steve Cope |
执行创意总监 | Russell Ramsey |
美术指导 | Andy Smith |
文案 | Ryan Lawson |
广告公司制片 | Anna Howard |
客户总监 | Emily Medhurst |
制作公司制片 | Kate Taylor |
剪辑师 | Tim Hardy |
音效 | Munzie Thind |