Steve Cope
Director at 2AM, London
London, 英国
标题House Hunt
广告公司
广告战役 House Hunt
广告主 National Centre for Domestic Violence
品牌 NCDV
首次发布日期 2013 / 3
行业领域 慈善机构、基金、志愿者
剧情简介 The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. 
媒体类别 电视
长度
制作公司
广告经理
导演
执行创意总监
美术指导
文案
广告公司制片
客户总监
制作公司制片
剪辑师
音效

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