| 标题 | Nivea Sunslide |
| 广告公司 | FCB Cape Town |
| 广告战役 | Nivea Sunslide |
| 广告主 | Beiersdorf AG |
| 品牌 | Nivea Sun |
| 首次发布日期 | 2016 / 5 |
| 行业领域 | 防晒产品 |
| 哲学 | The unique, fun slide works by spraying SPF50+ extra water-resistant NIVEA Kids sunscreen so that riders are perfectly coated in just one slide. It was a huge success in South Africa, covering over 100 kids per hour and in the end, plenty fun was had by all, including a few parents who couldn’t help joining in! |
| 问题 | Anyone with kids knows how hard it is to get sunblock on them at the beach. Most kids would rather stay in the water or play with their toys in the sand — so we made applying sunscreen a lot more fun! Introducing NIVEA SunSlide — a custom-made slip ‘n slide designed to teach children about being safe in the sun and staying healthy |
| 媒体类别 | Ambient |
| 长度 | |
| 导演 | Troy Davies |
| 执行创意总监 | Mike Barnwell |
| 美术指导 | Rowan Foxcroft |
| 文案 | Jonathan Ollivier |
| 客户总监 | Stuart Stobbs |
| 广告公司制片 | Ashleigh Jarratt |
| 设计师 | Toni Hughes |
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