| 标题 | Caso JapiSex OK h264 |
| 广告公司 | BBDO Chile |
| 广告战役 | #JapiSex: the first ever social orgasm |
| 广告主 | JapiJane |
| 品牌 | JapiJane |
| 首次发布日期 | 2016 / 1 |
| 行业领域 | 卫生及个人护理产品 |
| 广告口号 | #JapiSex: The First Ever Social Orgasm |
| 哲学 | We created a live interactive experiment to demonstrate that sexual toys can be shared with a sexual partner, and in this particular case with all of those using a hastag. We called it JapiSex, and it became the first ever social orgasm. |
| 问题 | Jape Jane is the number one sex shop in Chile. It promotes a funny and healthy sexuality for everyone. But unfortunately only 25% of men lead women to orgasm during intercourse (Elisabeth Anne Lloyd, The case of the female orgasm, Harvard Press). Japi Jane wanted to change that, letting men know that sex toys could be of great help when it comes to share pleasure with a women. Our objective was to generate impact and awareness about Japi Jane range of products in order to leverage consideration of the category. |
| 结果 | · The conversation generated 20,5M impressions. · The interaction whith the Brand lifted by +2600% during the month of the experiment. · Traffic to the e-commerce website JapiJane.cl grow by 48%. · General sales grow 6,6% and WeBive sales rose by 211%. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | http://www.japisex.cl |
| 执行创意总监 | Martín Visca |
| 执行创意总监 | Jorge Munoz |
| 执行创意总监 | Marcelo Con |
| 创意总监 | Cristian Caro |
| Copywriting | Claudio Díaz |
| 美术指导 | Christian Pacha |
| Copywriting | Elías Castro |